“There’s a new affordable makeup store. Why’s nobody talking about this?” she said in a recent video after visiting her neighborhood Happy Beauty Co. location for the first time. At Happy ...

Shop your fave products in-store and get the rest delivered to your doorstep. Plus, there’s a free skin analysis system – and ...

The e-tailer is opening more than 25 stores, taking on competitors Mecca and Sephora in the bricks-and-mortar world.

The big takeaway about how shoppers like to explore Ulta Beauty is that they love to explore and discover products and services throughout the store. “We improved the overall navigation of the ...