FINE lines and skin the texture of crepe paper? You’ve not aged overnight, it’s dehydration. Smooth things out with a plumping serum after you cleanse. This week, I put three to the test . . .

is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of classic ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

GXO’s shared transport network reduces environmental impact, urban congestion and transportation costsLONDON, U.K., Jan. 15, 2025 (GLOBE ...

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

Downtown L.A.'s Camélia, a bistro serving French dishes inflected with Japanese flavors, comes to life from the couple behind ...

There’s a bunch of woo-woo flooding TikTok, and no matter how many influencers try to say otherwise, the best pheromone ...

New year, new signature scent? Perfumers have their fingers on the pulse of all the fragrance trends and perfumes they think ...

The secret lies in the intricate interplay of perfume notes – the top, middle, and base – which create a captivating olfactory experience. Understanding these notes is key to appreciating the ...

Perfume expert Emelia, known as Professor Perfume, shares tips for long-lasting fragrance. Include three spritzes, moisturize skin, understand perfume types, store perfumes properly, and always ...

Discover how The Fragrance Shop created the largest perfume display with 3,000 unique bottles.

How, you ask? Well, experts predict some pretty unique 2025 perfume trends that'll keep people entertained, that's for sure–from weird flavors to unique formats to surprising concoctions.