The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

The biggest problem with BookTok isn’t the books people are reading, but the way they consume them. The endless cycle of buying books to appeal to an aesthetic shifts the focus of being a “book lover” ...

Welcome to The Gateway's 2025 Purity Test! Find out if your pop culture knowledge is advanced, intermediate, or beginner.