The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

The biggest problem with BookTok isn’t the books people are reading, but the way they consume them. The endless cycle of buying books to appeal to an aesthetic shifts the focus of being a “book lover” ...

The movie’s saving grace is our lead stars Asha and Matthew who do an admirable job adding depth to their characters and ...

This award-winning book is the perfect choice to read after Onyx Storm, especially for those who need more of Violet and ...

A writer reviews the $298 Drew Chair from Drew Barrymore's Beautiful home collection after using it for two weeks while ...

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In the last two weeks the booktok community has been in a frenzy over the release of Onyx Storm, the third instalment in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

INDIANAPOLIS (WISH) — Here is a look at Friday’s business headlines with Jane King, where she discusses Barnes and Noble crediting recent growth to “BookTok” and the FDA approving a new ...

This week, creators predicted the genres they believe will be most popular on BookTok in 2025. Horror has "been experiencing a huge resurgence lately", noted Suraka (@surakajanebooks ...

Content creators have become an essential part of the publishing ecosystem. But as they undergo significant upheaval, they’re ...

BookTok is candles, fairy lights, glasses, and bookshelves: a certain, broader aesthetic that social media users can tap into at any point (literally). Yet, in today’s internet landscape of ...