Maybe the NFL sidelines can be the next hotspot for good reads starting with Philadelphia Eagles receiver AJ Brown. He was seen reading Jim Murphy’s self-help book Inner Excellence during last Sunday’s game — fellow Eagles call it Brown’s “recipe” — and now the book is at the top of Amazon’s best-seller list.

Philadelphia Eagles receiver A.J. Brown got in a little reading during the Birds' 22-10 victory over the Green Bay Packers on Sunday during a wild-card-round matchup.

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”