USC was the Big Ten regular-season champion in its first year in the league, losing to crosstown rival and overall NCAA ...

The two biggest names in college basketball these days will be playing in the women's tournament when March Madness gets into ...

JuJu Watkins has secured a groundbreaking NIL deal. The USC Trojans basketball athlete currently boasts a $739,000 name, ...

The U.S.C. basketball star’s magnetism is generated by nowness, by the way she seems to embody an ever-refreshing present.

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California ...

Watkins has officially signed a multi-year NIL deal with Fanatics, making her the first women's college athlete to sign this ...

The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California ...

After a stellar season that included a Big Ten regular season championship, USC guard JuJu Watkins has been named Big Ten Player of the Year and the Trojans’ Lindsay Gottlieb earned coach of the ...

Look no further than Watkins’ performance against crosstown rival UCLA to understand her impact. Watkins is a mesmerizing talent, a shifty shot creator on the wing in the type of mold we rarely see.

JuJu Watkins continues to shine in college basketball, leading USC to an 80-67 win over UCLA with a standout 30-point performance. Her exceptional scoring has drawn praise from NBA legends and ...

Moments later, USC’s JuJu Watkins added a final stroke to another masterpiece after being joyfully removed from an eventual 80-67 blowout. She danced to the bench, hugged everyone in sight ...