Los Angeles Lakers guard Luka Doncic debuted an unreleased purple colorway of the Jordan Luka 4 against the Boston Celtics.

The biggest trade in NBA history may have restored the feeling that defined the 1980s — but that fans last truly felt in 2010 ...

Luka Doncic embraced the Los Angeles Lakers spirit, as he hit the court against the Boston Celtics in his new signature ...

Southwest Airline's social team tried to save face with a joke about the Luka Doncic trade after bag check policy change.

Unfortunately for athletes and fans, they must wait a few more months for the Jordan Luka 4 to officially launch. Doncic's highly anticipated fourth hoop shoe has already been a hit with Lakers ...

Dallas Mavericks minority owner Mark Cuban believes they should've gotten a better return for trading Luka Doncic to the Los ...

While LeBron James is out with groin injury for at least a couple of weeks, let's find out how Lakers can adjust with Luka Doncic in meantime ...

Luka Doncic's recent trade has sent shockwaves through the NBA and left Dallas Mavericks fans reeling. Once the heartbeat of the team, Doncic’s transition not only signifies a shift in team dynamics ...

In a recent game against the Nuggets, Doncic effectively stepped into LeBron's shoes during crucial stages, maintaining the Lakers' offensive momentum while LeBron rested. This tactical shift allowed ...