Rihanna has repeatedly stated that her mission is to empower women and help them feel at ease in their own skin. This philosophy is evident in the brand’s focus on accessible and functional designs. Her Valentine’s Day collection is no exception, and Rihanna herself has posed confidently to showcase its most sensual pieces.

In a press release for the campaign, Rihanna shares, “Valentine’s Day is a time to celebrate love in all its forms. At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so."

Rihanna, RiRi, Bad Gal RiRi — the Savage x Fenty founder has many monikers, and now she’s adding Queen Cupid to the list. For Savage x Fenty's latest campaign entitled "Love Your Way," revealed on Tuesday,

Rihanna ‘s latest Savage X Fenty collection arrives with perfect timing for Valentine’s Day celebrations. The Loveline Collection, unveiled on Jan. 7 through her Instagram platform, masterfully combines sensual designs with inclusive sizing,

Rihanna Sends Temperatures Soaring In Her New Savage X Fenty Loveline Collection Ad Campaign #Rihanna Sends Temperatures Soaring In Her New Savage X Fenty Loveline Collection Ad Campaign - TheHollywoodFix.

After all, nothing says, “I love you” or “I love me” quite like treating yourself to something special — especially this new Valentine’s Day collection.  So if your underwear drawer could use some loving,