B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

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The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...

Frank Cooper III, chief marketing officer of Visa, spoke about AI at Possible. (John Salangsang/Shutterstock for POSSIBLE/John Salangsang) ...

For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer ...

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

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