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Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Rick Orrick of Work Editorial is Editor of the Year at the 2025 Creativity Awards.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

NFL CMO Tim Ellis is growing the league’s fan base through marketing tactics aimed at women, children and multicultural ...

Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...