B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...

BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer ...

This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

NFL CMO Tim Ellis is growing the league’s fan base through marketing tactics aimed at women, children and multicultural ...

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

Adopt continues Publicis' investment in sports marketing. From left to right: David Creech, Rich Paul and Josh Moore. (Carlos Serrao) ...