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Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Rick Orrick of Work Editorial is Editor of the Year at the 2025 Creativity Awards.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.