B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

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The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...

Frank Cooper III, chief marketing officer of Visa, spoke about AI at Possible. (John Salangsang/Shutterstock for POSSIBLE/John Salangsang) ...

For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer ...

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

NFL CMO Tim Ellis is growing the league’s fan base through marketing tactics aimed at women, children and multicultural ...

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Jonas, Dude with Sign, Lil Cherry and Paul Olima star in a spot where creators trade online attention for something better.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...