Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace plagued by economic uncertainty.

B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

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British Airways is awarded Print/Design/OOH Work of the Year at the 2025 Creativity Awards.

Meta now expects to spend $64 billion to $72 billion in capital expenditures, up from its prior outlook of $60 billion to $65 ...

For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer ...

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This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

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NFL CMO Tim Ellis is growing the league’s fan base through marketing tactics aimed at women, children and multicultural ...