Two-thirds of the world’s population are on it for almost two-and-a-half hours each day, on average. Each uses at least half a dozen different platforms every month.

PELHAM – The Pelham Public Library is introducing a book club based on a popular TikTok community. The BookTok Club, based on ...

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

Romance books are having a renaissance, from social media to sales to our local book scene. Here's what to know.

Author Brynne Weaver chats with Rolling Stone about her new book Scythe & Sparrow and why so many people seem to be flocking ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...