In the last two weeks the booktok community has been in a frenzy over the release of Onyx Storm, the third instalment in ...

In a surprising turn of events, Barnes & Noble is putting on a bookshop comeback that could rival any superhero film.

One big factor fueling the reading revival is BookTok, a TikTok community of avid readers that has become a popular segment ...

Two-thirds of the world’s population are on it for almost two-and-a-half hours each day, on average. Each uses at least half a dozen different platforms every month.

PELHAM – The Pelham Public Library is introducing a book club based on a popular TikTok community. The BookTok Club, based on ...

This model shows digital reading can generate economic benefits beyond direct ebook sales or advertising. Douyin’s BookTok and WeChat’s WeRead are transforming reading books into a deeply ...

This model shows digital reading can generate economic benefits beyond direct e-book sales or advertising. Douyin’s BookTok and WeChat’s WeRead are transforming reading books into a deeply ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

Barnes and Noble is opening more stores than ever — and they’re thanking BookTok for making it possible. In 2025, Barnes and Noble is planning to open at least 60 new stores across 17 states, ...

Reader demand for the world-conquering genre of “romantasy” (romance/fantasy) has grown so voracious that publishers are ...