The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

The ‘dopamine decor’ aesthetic is all about eschewing the latest thing and embracing what makes you feel good.

This week, creators predicted the genres they believe will be most popular on BookTok in 2025. Horror has "been experiencing a huge resurgence lately", noted Suraka (@surakajanebooks ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

The only difference between this obsession with the Fourth Wing series compared to Tolkien and Austen, is that this literature is confined to a niche fandom congregated on BookTok - the literature ...

But it’s also home to BookTok, described as ‘the last wholesome place on the internet’. BookTok is an online community where BookTokers create short form video content about the books they love to ...

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The move could profoundly impact international publishing as the popular BookTok community becomes displaced. Less than 24 hours after the ban took effect, however, many users were already beginning ...

The #booktok stands that have become fixtures of bookshops across the country inspire intense feelings in me. It’s a mix of guilty curiosity, superiority, and bewilderment. BookTok, of course, ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...