The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

After a decade spent closing retail locations, bookseller Barnes and Noble announced it plans to open at least 60 new stores in 2025. The chain also opened a record 57 stores in 2024 and 30 in 2023, ...

After a decade of downsizing, the beloved bookseller is seeing a resurgence thanks in part to TikTok’s #BookTok and a rise in ...

and even the stuff that ends up going viral isn't typically "my thing," with a few exceptions (they had an adorable dinosaur bookcase go viral last month that stole my heart). But this time ...

One big factor fueling the reading revival is BookTok, a TikTok community of avid readers that has become a popular segment of TikTok. BookTokers share reviews, book hauls and bookcase tours while ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...