In 2025, things have changed: romance novels are no longer relegated to dark corners. Thanks in part to BookTok and ...

Onyx Storm' hit shelves on Jan. 21, 2025, and sold out online at Target the same day. One Target employee allegedly said restocks would be likely.

Once, if you wanted to buy romance novels, you had to know where to look. Some small outlets stocked paperback romances, as ...

The book gained popularity on #BookTok, a reading-focused trend on ... The edition features a ribbon bookmark to help readers mark their place and a full-color map on its endpapers.

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three ...

Fans of Sarah J. Maas think they know when the next instalment in the A Court of Thorns and Roses will be hitting shelves ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

With Valentine’s Day on the horizon, this week creators were asked about the most popular romance books on the platform and their most anticipated releases in the genre this year. The ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...