And Austen’s followers gravitate towards the subtlety found within her romance plots, something that is arguably missing from the BookTok romcom genre of today. “I think she writes some of the ...

Book clubs have had a revival in recent years thanks to BookTok – a viral TikTok community where users review and recommend books. It’s what helped reignite Ella Ashenden’s passion for ...

This week, creators predicted the genres they believe will be most popular on BookTok in 2025. Horror has "been experiencing a huge resurgence lately", noted Suraka (@surakajanebooks ...

BookTok showed what can happen when books go viral – what if local bookstores benefit in the process? “They should be able to share that to social media and somebody else should be able to ...

Walking into bookstores such as Barnes & Noble and Books-A-Million, the average customer cannot help but notice the tables laid out with modern, sleek books under the sign “BookTok.” ...

Hours later, TikTok was back online—and, with it, the BookTok influencers undergoing extreme emotional whiplash. After his inauguration on Monday, President Donald Trump signed an executive ...

“BookTok,” a play on words combining TikTok (the community’s host app) with the word “book,” has come to colloquially refer to a subcommunity on TikTok in which creators post about what they read and ...

Berkelouw books in Sydney have created BookTok displays in store. Picture: NewsWire/ Gaye Gerard Abbey Lawrey organises a fantasy book club at Berkelouw Books in Balgowlah, Sydney. Picture ...

Her popularity has soared, largely due to TikTok, or specifically, BookTok: the online cultural phenomenon that, as noted by Northwestern University Press Marketing Coordinator Maddie Schultz ...

Now she thinks, “Oh God, what if I don’t?” The platform’s hive of readers, known as BookTok, has become a dominant commercial force in publishing. It’s remade the bestseller lists and ...