BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

Whether you're a fan of TikTok or not, there's no denying BookTok has revolutionized how we discover books. What sets BookTok apart is its ability to curate an eclectic mix of books based on real ...

This week, BookTok creators considered how content on the app changes as the seasons move from winter to spring and how BookTok works to combat the winter blues. “As spring deigns to show up ...

I never would have discovered the series without BookTok, whose influence propelled “Onyx Storm” to bestseller status through pre-orders alone, even before its release. The New York Times recently ...

The inaugural 4 Nations Face-Off tournament has been a complete success. A big reason for that is the hot play from team USA. The United States, Canada, Sweden and Finland put on a heck of show ...

That is partly due to the sheer quality of his stories, which has led to them being a frequent staple on BookTok and BookTube. But, it is also due to Ito’s talent at staying relevant in pop ...