When Brynne Weaver first released her novel Butcher & Blackbird ... “I have to credit BookTok a lot, because it provided that forum for people to start sharing what they were interested in ...

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

Have you ever been in a book slump? However much you love reading ... These videos make up what’s become known as BookTok, a place where people can come together to share their love of reading ...

BookTok has become a powerful force for book sales, sometimes catapulting lesser-known authors onto bestseller lists as a direct result of viral videos. Some authors now work to get advance copies ...