This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

“TikTok or BookTok has definitely played a role,” Kaeser says of her store’s success. “That changed the trajectory of my career; Starting to read again.” Walking into Enchanted Novelties ...

Hit the road in L.A., and you’re likely to spot a cheeky bumper sticker … or 17. As Times contributor Renée Reizman reports, the medium that was once popularized by Dwight D. Eisenhower’s ...

Professors across the country have noticed a troubling trend: College students are reading less than ever, and a recent study found many students enter college with challenges completing an entire ...

Forbes contributors publish independent expert analyses and insights. Brooke Crothers covers and reviews electric vehicles.

Calling all bookworms! Welcome to the L.A. Times Book Club newsletter. Let’s not forget about the romance purists: BookTok gave romance a big boost. In 2020, there were only two romance-specific ...

It is a niche for communities of book lovers across the world. This community consists of authors, readers and at times, an aspiring ‘book dragon” comes by.

Among the multitudes of famed dancers and comedians, a corner of the TikTok community sits in its own bubble; one that sucks in all literary fanatics, called Booktok. Any avid reader or writer that ...