If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

This week, creators predicted the genres they believe will be most popular on BookTok in 2025. Horror has "been experiencing a huge resurgence lately", noted Suraka (@surakajanebooks ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

The only difference between this obsession with the Fourth Wing series compared to Tolkien and Austen, is that this literature is confined to a niche fandom congregated on BookTok - the literature ...

Picture: Getty Images Success on BookTok gives publishers the confidence to order these dizzyingly large print runs as they know that a ready (and often impatient) readership already exists. But, ...

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The move could profoundly impact international publishing as the popular BookTok community becomes displaced. Less than 24 hours after the ban took effect, however, many users were already beginning ...

The #booktok stands that have become fixtures of bookshops across the country inspire intense feelings in me. It’s a mix of guilty curiosity, superiority, and bewilderment. BookTok, of course, ...

It started after the election, as political chatter bled into BookTok. On one side of the app, readers begged users to refrain from connecting politics and novels. On the other, readers argued ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

What started as “the dance app” spawned countless memes, launched lucrative careers and shaped entire industries. Here’s how it got here. Credit... Supported by By Madison Malone Kircher and ...