It’s hard to drive anywhere in the city right now without seeing an irreverent bumper sticker. Here's how the trend went ...

And Austen’s followers gravitate towards the subtlety found within her romance plots, something that is arguably missing from the BookTok romcom genre of today. “I think she writes some of the ...

Book clubs have had a revival in recent years thanks to BookTok – a viral TikTok community where users review and recommend books. It’s what helped reignite Ella Ashenden’s passion for ...

This week, creators predicted the genres they believe will be most popular on BookTok in 2025. Horror has "been experiencing a huge resurgence lately", noted Suraka (@surakajanebooks ...

Walking into bookstores such as Barnes & Noble and Books-A-Million, the average customer cannot help but notice the tables laid out with modern, sleek books under the sign “BookTok.” ...

Hours later, TikTok was back online—and, with it, the BookTok influencers undergoing extreme emotional whiplash. After his inauguration on Monday, President Donald Trump signed an executive ...

“BookTok,” a play on words combining TikTok (the community’s host app) with the word “book,” has come to colloquially refer to a subcommunity on TikTok in which creators post about what they read and ...

Berkelouw books in Sydney have created BookTok displays in store. Picture: NewsWire/ Gaye Gerard Abbey Lawrey organises a fantasy book club at Berkelouw Books in Balgowlah, Sydney. Picture ...

But occasionally, a little bit of color emerges on the back of the car in front of you—a bumper sticker can turn a dull commute into a moment of joy or give you something to think about for the ...

Her popularity has soared, largely due to TikTok, or specifically, BookTok: the online cultural phenomenon that, as noted by Northwestern University Press Marketing Coordinator Maddie Schultz ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

The only difference between this obsession with the Fourth Wing series compared to Tolkien and Austen, is that this literature is confined to a niche fandom congregated on BookTok - the literature ...