I should know: I have seen my fair share of wedgies and visible panty lines in my time as The Strategist’s resident underwear expert. But in trying all sorts of styles while making this guide ...

From thongs to briefs to cheeky cuts, there’s a comfortable no-show panty for you.

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...