Phorm Energy, a collaboration with sports nutrition and supplements company 1st Phorm, is expected to debut this summer.
Jolt Cola, the iconic 1980s soda, is making a powerful return in 2025 with double the caffeine and zero sugar. Get all the ...
Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster — then ...
(Bloomberg) -- Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their ...