Streaming, and OTT (Over-the-Top) in particular, are set to continue growing in reach and importance during 2025 as they move towards becoming the primary delivery platform for video. The groundwork ...

According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

Demand for variety among a niche audience and potential consumption among the diaspora is prompting streaming services to ...

The process is anticipated to take 30 to 40 days. According to SBI Research, the over-the-top or OTT market is expected to reach Rs 11,944 crore by 2023, up from Rs 2,590 crore in 2018 ...

You can watch Tubi here. What is an OTT device, you ask? Any device that isn't desktop, laptop or mobile, but is used to consume over-the-top content. Examples include Smart TVs, Apple TVs ...

Check out India's latest most-watched OTT shows as per Ormax Media. A former top show slips as a new leader emerges.