The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

The biggest problem with BookTok isn’t the books people are reading, but the way they consume them. The endless cycle of buying books to appeal to an aesthetic shifts the focus of being a “book lover” ...

TikTok, the global home of creative expression and storytelling, brought the magic of BookTok to life at the prestigious ...

If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

Don't buy roses for best-selling romcom author Lynn Painter on Valentine's Day. Extravagant gestures like flowers aren't her ...

Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...

Texas is home to a growing crop of rom-com bookshops, and their proprietors know exactly what you should be reading this ...

Netflix's The Seven Husbands of Evelyn Hugo moves forward as The Burial director joins to direct and co-write, keeping the ...

The series is perhaps the headliner of a genre that’s crept out of the woodwork over the past decade: romantasy. A blend of ...

Barnes & Noble recently announced it will open 60 new stores in 2025. BookTok, a large TikTok category, can be thanked for ...

Brynne Weaver chats with Rolling Stone about her new book Scythe & Sparrow and why so many people seem to be flocking to the dark romance genre ...