From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...

Codebreak’s Joel Stone explains why many service-based brands and e-commerce businesses cannot afford to ignore retargeting ...

Remarketing is a powerful online advertisement strategy, targeting the consumers who already showed interest in your product.

In fact, retention may be the silver bullet. And, for that, retargeting enables app marketers to put the app in front of people who are already familiar with the brand, have shown some interest in it, ...