Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of ...

Weevil Gear and Beer is located along the Ecusta Trail, a 19-mile greenway under construction that will link Hendersonville, Laurel Park, Etowah, Horseshoe, Penrose, Pisgah Forest and Brevard. This ...

Major Event Sponsorships Driving Revenue Growth 2024 is set to be a monumental year for sports, and Ding Wuhao is navigating the tides expertly. With 361 Degrees having already sponsored the 2023 ...

Former Houston Texans star J.J. Watt’s wife, Kealia Watt, was tagged in a promotional Instagram post by apparel brand "TravisMathew" on Wednesday.

At the Players Championship, J.Lindeberg's "Tunnelfits" offer a pre-round showcase of the brad's versatile collection of ...

Workers at the PT Batang Apparel factory in Indonesia are now protected by an agreement that prohibits sexual violence and harassment in the workplace. The factory makes products for Fanatics, ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ...

Best activewear brands for women, from high street to luxury - From buttery soft upcycled fabrics to retro-style sportswear, ...

Surging popularity behind sports vintage wear is having a moment in Baltimore, as Orioles and Ravens fans seek unique fashion ...