Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline ...

Born in the 1990s, the Overseas took cues from Genta’s ‘70s designs and turned them into a bona fide classic of haute ...

Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

Murray's Buzzer Beater Seals Victory Over Lakers, AI Fuels Creative New Season!

Luxury fashion group Prada's CEO Andrea Guerra has flown to New York, a source close to the matter told Reuters, as the group ...

Arizona faces Kansas in the Big 12 tournament on Thursday, March 13, 2025, at T-Mobile Center in Kansas City, Missouri.

Newly inked deal with the PGA Tour marks biggest push yet into world of sport, but it’s just the latest move in a rapid ...

The collection serves not just as a competition, but as a means to unify the spirit and vision of the 15th National Winter Games, scheduled for 2028 in Liaoning Province. According to the committee ...