Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

And last week he declared war on artificial food dyes, calling them “poisonous compounds” and explaining at a press ...

This move follows mounting public pressure that resulted in a ban on the dye Red 3, which has been linked to cancer risks in ...

Lays and Tostitos will stop using artificial colors by the end of the year to accommodate the new phase-out of ...

Businesses are looking for natural alternatives, which experts say is a complex process. The "Gossip Girl" alum stepped out ...

A shop that makes homemade ice cream is implementing a major change in the way it serves scoops.Stella's Homemade Ice Cream ...

As pressure grows to get artificial colors out of the U.S. food supply, the shift may well start at Abby Tampow's laboratory ...

New research has confirmed that ultraprocessed food consumption is linked to premature death in eight countries, as the U.S.