The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to ...

The biggest problem with BookTok isn’t the books people are reading, but the way they consume them. The endless cycle of buying books to appeal to an aesthetic shifts the focus of being a “book lover” ...

Barnes & Noble, the nation’s largest bookseller, is closing a chapter on what has been a mainstay of City Center ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

The China-based app, itself threatened with a demise in the U.S. before President Donald Trump intervened, has a rabid following of book lovers via its BookTok channel, which emerged in 2020 ...

It’s almost like therapy.” “I have to credit BookTok a lot, because it provided that forum for people to start sharing what they were interested in,” Weaver tells Rolling Stone.

The China-based app, itself threatened with a demise in the U.S. before President Donald Trump intervened, has a rabid following of book lovers via its BookTok channel, which emerged in 2020 ...

The BookTok phenomenon is helping revive bookstore sales, and a Colorado author has become one of the most popular in the trend. A University of Colorado professor shares why this trend is popular.