Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks to a boost from BookTok, Axios reports.

Nguyen said she pays attention to BookTok trends to stay on top of readers’ ever-changing preferences. “When someone comes in with a book that I’ve seen blow up recently, I do recognize it as ...

Hours later, TikTok was back online—and, with it, the BookTok influencers undergoing extreme emotional whiplash. After his inauguration on Monday, President Donald Trump signed an executive ...

If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

Author Brynne Weaver chats with Rolling Stone about her new book Scythe & Sparrow and why so many people seem to be flocking ...