Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new ...

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell also announced new devices as part of its AI PC portfolio across the Dell, Dell Pro, and Dell Pro Max categories at CES ...

At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell has announced a major change in the way it brands its laptops and desktops and is doing away with badges like XPS, ...