Jeep's first EV is quiet luxury. Leave the doors on, enjoy the posh seats, and leave the off-roading to the Wrangler.

On sale now, the first Wagoneers are 2024 "Launch Edition" models snazzed to a $71,995 price point inclusive of a $1795 destination charge. But buyers who don't like Bright White paint with a black roof will be dinged an additional $595 for any of the other five colors.

Jeep has officially entered the EV market with the 2024 Wagoneer S, its first fully electric model for North America. Built on the STLA Large platform, this all-electric SUV is positioned as a premium two-row alternative to the Grand Cherokee.

Jeep provided a night in a hotel so Ars could attend the Wagoneer S first drive. Ars does not accept paid editorial content.

The 2024 Jeep Wagoneer S Launch Edition is a cleanly styled, convincingly upscale, and competitively equipped electric SUV. My main complaints are its high price, hard-to-keep-clean screens, and dissatisfying steering. In nearly all other respects, this is a premium EV worth considering.

We’ll spare you a chronology of Jeep’s electrification misadventures; suffice it to say that the Wagoneer S was supposed to arrive last year, along with the Jeep Recon EV, giving the brand two all-electric offerings in the U.

Jeep wants you to take a chance on its first EV, with discounts on the Wagoneer S, ranging from a few bucks to well over 10 grand at some dealers.