In 2021, the NCAA began allowing college athletes to earn money via their name, image and likeness (NIL) rights. Millions ...

Franklin believes that the new entity will extend to more than the NIL space and ultimately run college football. "The way I ...

F ormer Boise State and Washington Huskies head coach Chris Petersen had some interesting takes on the current state of ...

With a $10K donation and a heartfelt children’s book, Oregon quarterback Dante Moore is using his NIL money to inspire the ...

Mizzou has spent major money over the last 12 months to help fund the program's NIL efforts, according to a report.

Though many athletic programs outside the power four conferences are expected to drop off competitively when scholarship ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

While Buddie is optimistic about the future of college athletics, he’s not naive. The effectiveness of this new era will come ...

A nw list revealed that players like Arch Manning, Carson Beck, and Jeremiah Smith all make more through NIL than Puka Nacua.

Marketing their name, image, or likeness —also known as NIL — has become a profitable sideline for many Michigan athletes.

A hectic past week in college sports hits its next phase with the launch of a persnickety new tool to track athlete NIL deals ...

The complicated, frustrating and often murky world of NIL (name, image and likeness) has touched every corner of college ...