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The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...
Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace plagued by economic uncertainty.
B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.
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Meta now expects to spend $64 billion to $72 billion in capital expenditures, up from its prior outlook of $60 billion to $65 ...
Frank Cooper III, chief marketing officer of Visa, spoke about AI at Possible. (John Salangsang/Shutterstock for POSSIBLE/John Salangsang) ...
BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.
For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer ...