The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

The General Mills brand evolved the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in ...