Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

Martech - Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent ...

Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing ...

Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research ...

Search is evolving in 2025. What does that mean for your SEO strategy? And how do you plan for the unknown in your marketing?

Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid. The 2018 Global ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research from the US Chamber of Commerce. The report was based on data from a ...

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? What impact does using slang and referencing big cultural moments have on perceived relevance? To find ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...