Having a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic ...

Having generated organic engagement of 1 billion for its first end-to-end influencer campaign, Dove is calling on creators to ...

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

Portrayals of older people as having no purpose in life, being lonely or powerless have the biggest potential to cause harm, ...

New research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional ...