Ulta carries the Shark FlexStyle, and it’s giving the Dyson Airwrap some serious competition - for a fraction of the price.

Since its launch just over a year ago, Dyson’s upgraded Supersonic r hairdryer has only been available for purchase by salons and professional stylists. But today the company announced the styling tool will be available to everyone in the US starting tomorrow,

The device, which is 20 percent smaller and 30 percent lighter than its predecessor, has been used only by stylists for one year.

Dyson has announced the launch of its Supersonic r hair dryer to the public. Previously, the Supersonic r was only available to professional hair stylists, but the hair dryer will launch in the UK from 2nd April for £449.

Dyson just launched a Supersonic R Hair Dryer for consumers, and we put it to the test. Read the full review and see photos here.

The best hairdryers for every hair type and budget to get a salon-worthy blow dry. From Dyson to ghd, Shark, Cloud 9, Babyliss & more. Read expert

Even the modern takes on dryers—yes, even the beloved Dyson Supersonic—have proven themselves challenging to my uncoordinated hands and weirdly short thumbs (don’t ask). I’m not saying that Dyson is expressly trying to lure me back to using a dryer that doesn’t have its own bristles,